ABC Consumer Jul-Dec 2011: Men’s Lifestyle
The Men’s Lifestyle sector is down -2.5% overall on this time last year but is up 4.9% on the first half of 2011.
The free titles – Shortlist and Sport – remain in poll position ahead of paid-for titles Men’s Health and FHM. However, Men’s Health enjoyed an increase in sales PoP, as did GQ, Nuts, Zoo, Wired and a number of other titles.
However, it is a bleak picture for some men’s brands, with FHM, Men’s Fitness and Esquire posting both YoY and PoP declines.
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