ABC Consumer July – December 2014: Women’s Lifestyle

There was no change in the ranking for the top three titles in the Women’s Lifestyle sector, which saw John Lewis Edition firmly in the lead – and breaking through the 500,000 circulation barrier.

With a 4.2% increase, period on period (PoP), the free title only really saw competition from second place holder ASOS.com – again, a free title – with a circulation of 486,168. ASOS.com was up 2% PoP and 8.1% year on year (YoY).

Still in third place, paid-for magazine Good Housekeeping from Hearst Magazines recorded PoP growth of 3.1% and now boasts a circulation of almost 420,000.

Dropping two places, and down into fifth in the rankings, Shortlist Media’s Stylist recorded a -8.2% decline in circulation, PoP, to just over 400,000. Meanwhile, a flat period for Glamour saw it record a circulation 405,000.

It was a bad half year period for Hearst’s Cosmopolian, which saw its combined print and digital circulation decline -10.8% (and -9.9% YoY). The title dropped three places in the rankings, down into the tenth spot with a circulation of almost 258,000.

Elsewhere, a good performance from Harrod’s Magazine – up almost 7% PoP – saw it lift its circulation to 126,000, whilst Look magazine dopped almost -8% PoP and -17.1% year on year.