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The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 14 February 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes: ABC Jul-Dec 2001.
Our taste for celebrity gossip is still significant, it seems, as Celebrity/Gossip titles as a group saw a year on year increase of 6.7%. The charge was inevitably led by Heat, which proved the toast of the ABC results once again, producing a 106.2% increase in circulation year on year, or over 50% period on period, its total now 355,304.
However, the fame factor has not produced results for everyone, and, having jumped on the bandwagon last year in both content and title (see Emap Moves Looks Into Celebrity Territory), Emap’s Celebrity Looks suffered a 14% decline in circulation year on year.
The period also saw a shake-up between the traditional cornerstones of the Celebrity market, OK! and Hello!. Whereas a year ago Northern & Shell’s OK! had managed to overtake its more established rival, this time a 16.9% year on year decrease brought circulation down to 486,858, while Hello! moved comfortably ahead, its 4.8% increase taking it to 526,947.
Celebrity/Gossip Magazine Circulations | ||||
Title | Publishing Company | Jul 00 – Dec 00 | Jul 01 – Dec 01 | % Change |
All About Soap | Attic Futura | 111,099 | 111,511 | 0.4 |
Celebrity Looks (see also Women’s Monthlies) | Emap | 132,032 | 113,564 | -14.0 |
Heat ( see also TV Listings) | Emap | 172,311 | 355,304 | 106.2 |
Hello! | Hello Ltd | 502,679 | 526,947 | 4.8 |
Inside Soap | Attic Futura | 241,328 | 245,935 | 1.9 |
Now (see also Women’s Weeklies) | IPC | 475,571 | 552,744 | 16.2 |
OK! | Northern & Shell | 586,176 | 486,858 | -16.9 |
Soaplife | IPC tx | 131,100 | 118,198 | -9.8 |
The Heat effect can also be witnessed in the the overall total for the TV Listings sector, up 14.6% year on year. However, within that total, fortunes were definitely mixed. Both H Bauer and IPC saw a title each take a significant tumble- for H Bauer, TV Quick slipped 12.6% and for IPC TV Times fell 9%. However, both companies also had a title each enjoy a reasonable increase- H Bauer’s TV Choice rose 7% while IPC’s TV And Satellite Week rose 11.6%.
TV Listings Magazine Circulations | ||||
Title | PublishingCo | Jul – Dec 00 | Jul – Dec 01 | % Ch |
Heat (See also Celebrity Magazines) | Emap Metro | 172,311 | 355,304 | 106.2 |
Radio Times | BBC Worldwide Ltd | 1,264,315 | 1,200,615 | -5.0 |
Sky Customer Magazine | Redwood Publishing | 3,873,637 | 5,183,964 | 33.8 |
Time Out | Time Out Magazine Ltd | 90,795 | 84,486 | -6.9 |
TV & Satellite Week | IPC tx Ltd | 221,018 | 246,733 | 11.6 |
TV Choice | H Bauer Publishing | 732,259 | 783,240 | 7.0 |
TV Now! (R) | Minjara Ltd | n/a | 34,011 | n/a |
TV Quick | H Bauer Publishing | 553,148 | 483,349 | -12.6 |
TV Times | IPC tx Ltd | 689,137 | 627,095 | -9.0 |
Whats On TV | IPC tx Ltd | 1,701,064 | 1,652,138 | -2.9 |
Total | 9,297,684 | 10,650,935 | 14.6 |
Subscribers can access full ABC data by selecting “Press” from the drop-down box at the top of this page