ABC May: National online news sites see surge in traffic
Online news sites experienced a surge in traffic in May, according to the latest ABC results, with all national titles up on the previous month.
Telegraph Online was up by 23% in May to close in on the 5 million mark, while a 16.3% rise in average unique daily browsers netted Trinity Mirror Nationals an extra 610,000.
MailOnline and guardian.co.uk continued to be the top two best-performing news sites, up 1.3% and 4.2%, respectively – with MailOnline seeing its daily audience reach an impressive 13.8 million.
A little further down, The Independent increased its audience to 2.64 million after a 13.1% increase on the previous month, while an 11.2% increase boosted Metro’s online audience by 146,000.
Regional sites Wales Online and Coventry Telegraph were the only two to record a decline in daily browsers, down -0.4% and -4.7%, respectively.
| Site | May 15 Daily Average Unique Browsers | Apr 15 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 13,812,919 | 13,639,516 | 173,403 | 1.27 |
| guardian.co.uk | 7,504,946 | 7,204,242 | 300,704 | 4.17 |
| Trinity Mirror Nationals | 4,347,126 | 3,736,801 | 610,325 | 16.33 |
| Telegraph | 4,907,466 | 4,003,543 | 903,923 | 22.58 |
| The Independent | 2,637,959 | 2,332,120 | 305,839 | 13.11 |
| Metro | 1,453,532 | 1,307,548 | 145,984 | 11.16 |
| express.co.uk | 839,410 | 780,916 | 58,494 | 7.49 |
| dailystar.co.uk | 580,168 | 508,366 | 71,802 | 14.12 |
| manchestereveningnews.co.uk | 620,275 | 498,010 | 122,265 | 24.55 |
| www.liverpoolecho.co.uk | 428,421 | 393,571 | 34,850 | 8.85 |
| standard.co.uk | 443,465 | 391,422 | 52,043 | 13.30 |
| Wales Online | 220,597 | 221,482 | -885 | -0.40 |
| Birmingham Mail | 203,855 | 184,931 | 18,924 | 10.23 |
| Newcastle Chroniclelive.co.uk | 195,527 | 183,146 | 12,381 | 6.76 |
| Teesside Evening Gazette | 100,883 | 79,951 | 20,932 | 26.18 |
| Daily Post (Wales) | 60,499 | 54,353 | 6,146 | 11.31 |
| Huddersfield Daily Examiner | 49,828 | 45,879 | 3,949 | 8.61 |
| Coventry Telegraph | 53,964 | 56,611 | -2,647 | -4.68 |
