ABC National Newspaper Round-Up: May 2008

Daily Newspaper Market

The daily national newspaper market was down by 1% year on year overall in May, according to the latest ABC figures, with just one daily title in our report showing a year on year circulation increase.

The Sun was up by almost 106,000 copies year on year, although the Daily Mail remained relatively static year on year, at around 2.3 million copies.

The Daily Star suffered a relatively large percentage fall, of almost 7% year on year.

Quality Daily Titles

All of the Quality daily titles saw their circulations fall in May, with the Guardian hardest hit in the sector.

It was down by almost 5% year on year, leaving its total circulation at just under 354,000 copies.

The Daily Telegraph dipped by 3.5% year on year, or around 31,000 copies, to leave its total at almost 863,000.

The Independent and Financial Times fell by 2% and 0.5% year on year respectively.

The Independent now has a circulation of more than 240,000, while the FT‘s rests at almost 451,000 copies.

The Times, meanwhile, shed over 10,000 copies from its total. Its circulation now stands at over 626,000.

Mid-Market Daily Titles

The Daily Mail remained relatively static year on year at around 2.3 million copies, while the Daily Express was down by almost 26,000 copies year on year.

The Express now has a circulation of over 740,000.

Popular Daily Titles

The Sun shone brightly in May, with a 3.5% circulation increase boosting its total to well over 3.1 million.

The Daily Record shed around 4,000 copies year on year, leaving it with a circulation of 400,000.

There were relatively large declines for the Daily Star and the Daily Mirror at almost 7% and 4.5% respectively.

The Daily Star now has a circulation of 726,000 while the Daily Mirror‘s is around 1.5 million.

Sunday Newspaper Market

The Sunday market was down by 4% year on year overall for the month and, as with the dailies, just one title posted year on year growth. The Observer was up by 0.5% year on year.

There were relatively large percentage declines in circulation for the Sunday Express and People.

Quality Sunday Titles

In the Quality sector, the Observer was up by 0.5%, taking its circulation to almost 454,000 copies.

The Independent On Sunday dipped by 4% year on year, to leave its circulation at around 201,000.

The Sunday Times and the Sunday Telegraph were both down by around 3% year on year, taking their circulations to around 1.2 million and 636,000 copies respectively.

Mid-Market Sunday Titles

In the Sunday Mid-Market, the Sunday Express shed almost 87,000 copies year on year.

It now has a circulation of 658,000 copies while the Mail On Sunday‘s now stands at just over 2.2 million following a fall of 1.5%.

Popular Sunday Titles

In the Popular sector the People was down by 11.5% year on year, or 83,00 copies, leaving its total at under 647,000.

The News Of The World remains the Sunday title with the highest circulation, at 3.1 million copies, although it suffered a year on year dip of 4%.

The Daily Star Sunday was also down by 4% year on year, giving it a circulation of under 367,000.

Following a drop of 2.5%, the Sunday Mirror now has a circulation of 1.3 million copies.

Six Monthly Year On Year Analysis

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