ABC National Newspaper Round-Up: November 2011

The daily newspaper market saw circulation figures fall -1.8% PoP and -6.8% YoY in November.

Just two dailies posted an increase in sales over the month – the Daily Mail and i.

The Sunday market also saw circulation figures fall PoP (down -1.2%). The Independent on Sunday was the only title to buck the trend during the month – though the tabloids are still enjoying positive YoY results, which continue to be affected by the closure of the News of the World.

Daily Newspaper Market

National Newspaper ABC Figures – November 2011

Quality Daily Titles

• i was the only Quality to enjoy a PoP boost – up 4.9% (over 10,200 copies)
• The Independent suffered the biggest percentage declines – down -4.2% PoP and -28.0% YoY
• The Daily Telegraph remains the top-selling Quality title, despite falling below the 600,000 mark after a -1.5% PoP fall in November

Mid-Market Daily Titles

• The Daily Mail enjoyed a small 0.2% PoP rise, taking its total circulation above the 2m mark again
• The Daily Express posted a -1.8% PoP fall to 603,000 copies

Popular Daily Titles

• All of the red-top titles posted YoY and PoP declines
• The Sun remains the top-selling daily, despite falling to 2.6m copies  after a -3.4% PoP drop (a loss of more than 91,000 copies)

Sunday Newspaper Market

National Newspaper ABC Figures – November 2011

Quality Sunday Titles

• The Independent on Sunday enjoyed a 1.7% PoP increase to 133,000 copies
• The Sunday Times remained fairly static during the month and is still the most-read Sunday Quality with a total circulation of 968,000 copies
• The Sunday Telegraph recorded the biggest actual loss in the month – down by more than 6,500 copies PoP

Mid-Market Sunday Titles

• The Sunday Express posted a positive 20.7% YoY increase but was down -3.1% PoP
• The Mail on Sunday has fallen below 2m copies once again after a -1.2% PoP decline

Popular Sunday Titles

• All three Sunday tabloids recorded PoP percentage declines, however, all three also enjoyed YoY increases – benefiting from the News of the World closure
• The Daily Star Sunday posted a massive 100.7% YoY rise to 665,000 copies
• The People is up 59.3% YoY to 801,000, while the Sunday Mirror is up 64.5% YoY to 1.76m copies (making it the most-read  Sunday red-top)