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ABC November 2012: Mail Online breaks the 7m barrier

ABC November 2012: Mail Online breaks the 7m barrier

The Mail Online has, for the first time, broken the 7 million unique daily users barrier, extending its lead over its rivals according to the latest data from ABC.

Last month DMGT reported a huge 74% increase in revenue to £28m in the year ending 30 September and since then the Mail Online has gained even more ground for the business, securing another 437,500 unique users (a 6.6% increase).

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The Guardian.co.uk remains in second place, up 1.3% to 3.9 million unique daily users while the Telegraph has grown 3.1% to 2.9 million.

The Sun online has seen little growth, gaining only an extra 15,700 users (+1%) on the previous month to reach 1.5 million each day, while towards the bottom of the ranking is the Independent with 853,000 (up 3.3%) and the Mirror online with just under 800,000 (still a 4.3 increase).

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