Acast introduces keyword targeting

In brief

Acast has added keyword targeting to its suite of tools so advertisers can target words and phrases at episode level.

This is on top of its conversational targeting and IAB category-targeting tools which launched earlier this year which meant advertisers could target relevant podcast conversations, genres and interests rather than users.

Keyword targeting can be bought directly or programmatically and uses advanced speech-to-text transcription technology, artificial intelligence and natural language processing to enable advertisers to find more specific new ad opportunities that could be within unrelated shows and categories.