Ad 2-One Unveils Online Ads With Sound

Ad 2-One, the digital sales and marketing arm of Vivendi Universal, is launching a new online advertising format containing sound.

The company claims that the new rich-media format, called Shoshkeles, offers advertisers “intelligent branding,” allowing them to interact with consumers through a series of “sound enabled animations.”

According to Ad 2-One, the new ads, which have been called interstitials with sound, are capable of generating click-through rates of 12%, compared with 2% for standard banners and 6% for flashing pop-up ads. The format, which was created in the US by United Virtualities, can be integrated with online and offline campaigns and can also be carried within email communications.

Head of sales at Ad 2-One, Grant Allaway, said: “New technology means that we are now able to provide advertisers with a unique advertising format, which allows then to significantly enhance their campaigns in a creative and effective way.”

CEO of United Virtualities, Debra Brown, added: “Shoshkeles bring brand essence and accountability to internet advertising. Positive results and user experience from campaigns in the US are setting new standards for internet advertisers.”

Last month Ad 2-One announced plans to start measuring the effectiveness of its client’s online advertising campaigns following a deal with Taylor Nelson Sofres (see Online Brand Awareness Tool Unveiled).

Ad 2-one: 020 7504 0200 www.ad2-one.com

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