Ad Net Zero, UK advertising’s initiative to help the industry respond to the climate crisis, has announced the 38 companies that make up its supporter base and how they will move forward with the activation of its action plan.
According to Ad Net Zero, all named supporters have made a contribution to help the UK advertising industry achieve net zero carbon emissions by the end of 2030 through funding, specialist expertise and resourcing.
The list of supporting companies includes: Accenture Interactive, adam&eveDDB, APA, APRCO, Campaign Collective/PRCA, Channel 4, Coffee and TV, Dentsu, Direct Line, DMA, Droga5, E.ON, Facebook, Google, Guardian, Hallam, Havas, IAB UK, IPA, ISBA, ITV, JCDecaux UK, Karmarama, The Mill, Nexus, Omnicom Media Group, Park Village, PPA, Publicis Groupe, Rock Kitchen Harris, Rothco, Royal Mail, Sky, St Luke’s, STV, Unilever, Wieden+Kennedy and WPP.
The supporters met as a collective for the first time this month to discuss the Ad Net Zero five-point action plan, which was unveiled late last year.
Five working groups have been formed as a result:
- Tracking, analysing and assisting the continued reduction of carbon emissions from ad business operations, chaired by James Best of Credos.
- Reducing emissions from advertising productions, chaired by Stephen Woodford, CEO of the Advertising Association.
- Reducing emissions from media choices, led by the IPA’s Media Futures Group.
- Greening up the industry’s awards and events, chaired by Rachel Aldighieri, managing director of the Data & Marketing Association.
- Using advertising’s positive influence, chaired by Matt Bourn, director of communications at the Advertising Association.
“First, thanks to all the supporters from across our industry that have come together to make a fast start on this Action Plan,” said the Advertising Association’s Stephen Woodford.
“As a collective, our ambition is to set our industry on a clear path to net zero with immediate actions to measure, track and reduce the carbon impact of the way our industry operates. We will also be focusing on how UK advertising’s creativity can support the rapid shifts in consumer behaviour needed to address the climate emergency that we all face.”
Ad Net Zero is headed by the advertising industry’s key trade bodies: the Advertising Association, ISBA and the IPA.
