The decline in the advertising markets seems to be slowing down, with total spend on press, TV, posters and radio falling by only 4.4% year-on-year in the third quarter of 1991, according to the latest figures from the AA.
TV performed particularly well, down just 0.5% on 1990, despite a fall of 11.6% in the previous quarter. Press was down 14.8%, turning in its best quarter for the past year.
Radio was down 7.6%, compared to a 12.6% fall in the second quarter.
Advertising Association: 071 828 2771
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