Adalyser’s ad placement system to offer integrated advertising campaigns

New integrated advertising tool Adalyser Placement is set to bring offline advertising and digital spend closer together.

Launched by UK software company OneSoon Ltd, it uses predicted TV schedules and print media plans to place online ads for maximum effectiveness, according to the company.

Richard Taylor-Carr, managing director of OneSoon said: “If there’s an advert for Argos during X-Factor that features a Samsung smart TV, Adalyser Placement will dynamically bid for relevant keywords.

“This ensures that any searches for ‘Samsung TV’ or ‘connected TV’ will result in Argos achieving prominent sponsored links at exactly the right time.”

According to Taylor-Carr, customers are positive about Adalyser Placement. “Test campaigns have been very encouraging. In brief, the online placements feed off the offline activity to achieve lower overall cost-per-click and higher click-through rates.

“More importantly, it allows agencies and marketing departments to deliver genuinely integrated offline and online campaigns.”

To learn more about Adalyser, click here.