Ads Begin On BBC’s International Website

BBC Worldwide, the commercial arm of the corporation, has begun rolling-out ads on its international website.

The BBC has announced three major advertising partners for the first slots – Airbus, British Airways and Hublot.

Watch maker Hublot will be running a global promotion on the news home page showing its product, while BA will be maintaining a two week presence on the News and Sports sections of the site, targeting European users.

Airbus has taken advertising space on the homepage globally to promote its brand to what the BBC calls its international influential audience.

BBC.com has been developed in order to generate revenue for the BBC from the non-UK, non-license paying traffic to its web properties.

Kym Niblock, managing director, BBC.com, said: “To have these global brands on board as our launch partners is a great validation of the thinking behind BBC.com.

“We’re looking to generate revenue for the BBC by monetising its international traffic and these advertisers show the hunger that’s out there for the audience we can offer.

“This is a fantastic opportunity for our global advertising partners to reach the BBC’s discerning online audience for the very first time, in one of the world’s largest news sites. We are delighted to be working with our launch advertisers Airbus, BA and Hublot.”

BBC: 020 8743 8000 www.bbc.co.uk