Outdoor advertising contractor, Adshel, has won what it claims is the single largest street furniture advertising contract ever. The 15 year deal in Singapore is worth around US$500m (£350 million). Roger Parry, CEO of Adshel’s parent company Clear Channel International, says that the deal is a ‘highly strategic win’.
The contract covers 4,000 advertising faces, giving Adshel more than 85% of the outdoor roadside market in Singapore, given that bus shelter is the only form of outdoor advertising allowed by the Government.
Peter Kemeny, managing director of Adshel in Singapore, said: “We will offer a real alternative to advertisers who are used to using mainly TV and press. Outdoor advertising expenditure in Singapore grew by 51% in 2000 and further growth is expected to continue this year.”
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