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AdsWizz inks exclusive programmatic sales deal with Sonos Radio

AdsWizz inks exclusive programmatic sales deal with Sonos Radio
In brief

Audio company Sonos has expanded its relationship with SiriusXM subsidiary AdsWizz, making it the exclusive programmatic sales representative of Sonos Radio’s advertising inventory.

Sonos previously used AdsWizz’s campaign management and supply-side platform technology. Under the agreement, advertisers will be able to access Sonos’ audio inventory via AdsWizz’s connected demand-side sources such as AudioMatic, the AdsWizz marketplace, and AdsWizz’s direct integrations with third-party DSPs.

Additional sales expertise will be provided by Sirius XM Holdings’ ad sales group SXM Media.

Markets covered under the agreement include the US, Canada, UK, Ireland, Germany, France, Netherlands, and Australia.

Adwanted UK are the audio experts at the centre of audio trading, distribution, and analytics. We operate J‑ET - the UK’s trading and accountability system for both linear and digital radio. We also created Audiotrack, the country’s premier commercial audio distribution platform, and AudioLab, the single-point, multi‑platform digital audio reporting solution delivering real‑time insight. To scale up your audio strategy, contact us today.

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