Cinema advertising expenditure in August was headed by the Motors, Telecoms and Drink categories, reaching a total of £12.5 million for the month, according to the latest figures from the Cinema Advertising Association (CAA).
The CAA reveals that the top three advertisers in terms of adspend were Vauxhall Motors with £1.5 million, followed by Orange at £1.2 million with their out of reel sponsorship and finally Unilever UK at £1 million.
After July, August was shown to be the second biggest month of 2005 so far, with admissions totalling 15.9 million, an average of 3.59 million each week.
Charlie and the Chocolate Factory was the highest grossing film in August taking in £26 million in cinemas, while Madagascar retained its position of second place with a gross box office total of £5.7 million.
The third most popular film in August was Herbie: Fully Loaded which attracted £5 million of cinema goers money in August, while the Fantastic Four brought in £4.7 million.
Cinema advertising in the US is increasing in popularity with advertisers, with estimates released by the Cinema Advertising Council (CAC) showing that advertisers invested $438 million on cinema adverts in 2004, an increase of 23% over 2003 (see Advertisers Latch On To Cinema Advertising).
These figures make cinema one of the fastest growing major advertising media in the US, according to the CAC. In the UK, the latest figures from the Advertising Association (AA) forecast cinema adspend to rise by 5.8% in 2005 (see UK Adspend Forecast To Rise By 4.3% In 2005).
