Advertising Association Quarterly Display Forecasts
The UK’s display advertising market grew by just 0.7% in the first quarter of the year, but is set to steadily improve over the next year, according to the latest forecast figures from the Advertising Association (AA).
The AA’s calculation for display advertising includes agency commission but not production costs, directories and cinema spend. Overall figures from the Association put the total UK ad market growth at 1.5% in Q1 (see UK Q1 Adspend: Up In Current Prices, Down After Inflation).
In its quarterly display forecasts, the AA is predicting that growth will remain below 4% during the course of this year, with Q4 expected to show a rise of 3.8%. Moving into 2004, the first half of the year will see display growth of over 5%, whilst H2 will rise to 6.3%, according to the figures.
| ADVERTISING ASSOCIATION QUARTERLY FORECASTS | ||
| Display Revenue (£m) | Growth (%) | |
| Q1 03A | 2,025 | 0.7 |
| Q2 03 | 2,172 | 1.9 |
| Q3 03 | 2,073 | 2.3 |
| Q4 03 | 2,425 | 3.8 |
| Q1 04 | 2,139 | 5.6 |
| Q2 04 | 2,290 | 5.4 |
| Q3 04 | 2,204 | 6.3 |
| Q4 04 | 2,578 | 6.3 |
| Q1 05 | 2,267 | 6.0 |
| Source: Advertising Association, June 2003 | ||
