Adwanted Connected launches website and apps report with Ipsos iris

Adwanted Connected has continued its partnership with Ipsos with the launch of its sites and apps audience report on Thursday, based on the UKOM-endorsed iris data.
Available to all Ipsos iris subscribers, the new report allows users to create a target audience, rank it and see which websites and apps are the most efficient, create the best reach and offer more engaged audiences.
Report metrics include audience numbers, average minutes per person, profile percentage and index.
With over 7,000 websites and apps updated monthly, it further cements Adwanted Connected’s reputation as the one-stop shop for all industry-standard essential planning data.
The report is located in Adwanted Connected’s publishing app, which has expanded and developed since its launch in late 2024.
Being the central hub for all essential online and publishing data in the UK, it provides reports from Ipsos iris data to Pamco, from ABC to Jicreg, as well as Adwanted Connected’s own data.
Subscribers to Ipsos iris data can access the report now in Adwanted Connected, while demos are available for non-subscribers.
Rob Laurence, head of Adwanted Connected, said: “I am delighted that we are continuing to work in partnership with Ipsos to bring their iris website and app data to the industry.
“We have focussed on creating a report that is easy to use and flexible, while ensuring that it lives up to Connected’s reputation for speed. I am sure that it will be a welcome addition to the platform for our clients who subscribe to iris.”
Ian Dowds, CEO of UKOM, added: “UKOM is delighted that industry-standard data from Ipsos iris is being integrated with such a popular research and insight tool as Adwanted Connected.
“It further embeds the use of data with integrity into the core framework of data used across the UK media and marketing industry.”
Adwanted Connected is operated by Adwanted UK, which is also the parent of The Media Leader.