Media communications and market research company, Aegis Group, announced today that it has acquired two US interactive media agencies, San Francisco-based Lot 21 and Framingham, Massachusetts-based Vizium. The two companies will be integrated into Aegis’ existing interactive media business, Carat Interactive.
Aegis is paying approximately £1.85 million for the two businesses – £1.4 million for Lot 21 and £450,000 for Vizium. The company yesterday announced a new joint venture in the Japanese market (see
Aegis Builds Presence In Key Japanese Market).
“We strongly believe that the importance of digital technology in the media market will continue to grow,” says Aegis CEO Doug Flynn.
