Aegis has signed an agreement to acquire mobile marketing company Marvellous Mobile.
Marvellous Mobile’s services cover creative, design, build, hosting and measurement, and it has developed its own proprietary global technology platform, known as MHub.
For the past year, Marvellous Mobile has collaborated with Isobar, the digital agency network, and part of Aegis, to create the Sprite Yard, a mobile content platform and interactive community created for the Coca-Cola Company’s Sprite brand.
Robert Lerwill, CEO of Aegis, said: “We believe the time of mobile is here. Mobile puts communication into the hands of consumers – quite literally. Technology and handset penetration are now at a point where imaginative and interactive content is becoming a reality.
“Already research shows that mobile marketing can be an extremely powerful force, whether as a standalone access point, or as part of an integrated communications plan. Aegis has long been known as a leader, and having pioneered the way in online services, we intend to do the same in the global mobile space.”
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