AGB (081 997 8484) has published a report containing sub-category universe data aimed at enhancing the annual BARB establishment data. TAPS (TV Area Population Statistics) includes data on interlaced age/class universes for housewives, adults, men, women and individuals, detailed house-wife universes (eg interlaced working status/age, interlaced presence of children/age/class) and ownership of TV equipment interlaced with class, house- wife age or presence of children. Information is provided for all ITV areas and individually, and the data used is smoothed. Copies of the report are available from Euan Kilpatrick at AGB priced £160.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.AcceptPrivacy policy
