More evidence that 2001 was one of the toughest years ever for the advertising industry was revealed today, as US trade magazine Adweek published its 19th annual Agency Report Card.
The figures show that revenue for the 33 US agencies on the survey was down by an average of 3.5%. The year before, at the height of the dotcom and technology boom, revenue had grown by 12%. The 2001 performance therefore represents a 15% points slip on the year before.
Adweek reports that a few agencies did buck the trend, with BBDO notably showing a 29% improvement in billings over 2000.
