Lingerie and sex aid venture, Ann Summers, is to launch a new glossy title on May 6 for women. It will not, however, be on the same lines as Northern & Shell’s soft porn magazines, Women on Top and Women Only, but aims to attract readers of top glossies like Cosmopolitan.
A spokesperson at A Plus Media, which will handle sales for the magazine, told MediaTel this morning that Bite will tackle sex subjects ‘up front’ in the same vein as other women’s monthlies and is aiming at 25-34 year-old ABC1’s. The title will comprise 100 pages, have an A4 full colour format and is available from newsstands at the beginning of May. The initial print-run for the monthly will be between 180,000 and 185,000.
PAGE MONO: £3750 PAGE COLOUR: £5000
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