AOL has acquired buy.at, an independent affiliate network that provides a platform for performance based e-commerce marketing programs to advertisers and publishers.
buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organisation.
Lynda Clarizio, president of Advertising.com, said: “This transaction will position Advertising.com to serve merchant and retail advertisers with the industry’s most comprehensive set of e-commerce offerings.
“By leveraging our web advertising network and search engine marketing services and now buy.at’s innovative affiliate network we can provide advertisers a wide array of marketing solutions to drive sales and other transactions. We are looking forward to accelerating the expansion of buy.at’s affiliate network in the UK, US and other European countries.”
With offices in London and Newcastle in the UK and in New York in the US, buy.at employs approximately 70 people and offers affiliate marketing in both the US and UK and counts over 200 leading e-commerce businesses as its clients. Advertising.com also has operations in the US and ten other countries, nine in Europe plus Japan.
buy.at is the fifth advertising acquisition AOL has made in the past 12 months.
Last year, AOL acquired Quigo, a contextual advertising firm; TACODA, a behavioural targeting firm; Third Screen Media, the leading mobile advertising network and software provider; and AdTech AG, an international online ad-serving company based in Frankfurt, Germany.
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