AOL Expands Platform-A Ad Network Into Europe

AOL has announced the expansion of its ad-network Platform-A into Europe, naming Brendan Condon as head of international operations.

Randy Falco, AOL chairman and CEO, said: “By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe.

“This builds on AOL’s strong presence in Europe, and positions AOL for growth in three key areas – publishing, people networks, and our advertising network.”

Condon, who will report to Platform-A president Lynda Clarizio, will have responsibility for aligning AOL’s existing European advertising operations, including Advertising.com, ADTECH, buy.at, as well as AOL’s ad sales teams in Europe.

The new organization will also integrate contextual search Quigo, behavioural targeting by TACODA, and mobile ad-serving by Third Screen Media.

Condon previously was head of Advertising.com’s international business. Prior to that, he was senior vice president of finance and operations at AOL Media Networks. Condon joined AOL in 2002, after having managed cross-media advertising initiatives over 18 years at Time Inc.

AOL: 01268 530919 www.aol.co.uk