AOP appoints new director

Lee Baker has left Microsoft Advertiser & Publisher Solutions to become director of the Association of Online Publishers with immediate effect.

Reporting to AOP co-chairs Alison Reay, digital & multi-media director at Telegraph Media Group and Tim Faircliff, general manager of consumer media at Thomson Reuters, Baker will be responsible for representing the AOP’s membership of digital publishers.

At Microsoft, Baker was responsible for local, regional and global co-ordination, creation and driving media partnerships across targeted publishers.

Reay and Faircliff said in a statement: “This is an exciting time for Lee to be joining the AOP, he completes a strong management team line up which includes Tim Cain, head of research and insight.

“We have a comprehensive programme of forthcoming events and forums; together with a range of focuses that Lee will be looking at from day one. We are confident that he will be able to take the AOP to the next level and help add value to all our members in this challenging economic climate.”

Baker said: “I am excited about joining the AOP at a time when the demand for a strong voice in the industry has never been greater, and the needs of our members never been wider.

“I look forward to bringing my experience to help build on all of the hard work of the team and our members, and lead the AOP to the next stage of its evolution.”