Apps fragmentation a problem for connected TV

Josè Alberto Pascole, head of operations and infrastructure management at the Portuguese cable operator ZON Multimedia, has issued a warning that smart TV needs to provide standardisation.

At the moment the connected TV market is fragmented between brands and devices, and Pascole said content owners and other publishers are likely to turn their backs unless manufacturers can rationalise the apps development environment.

Jean-Marc Racine, managing partner at Farncombe, added: “The connected TV technologies are not very different but they are not the same, so there is a silo situation and a broadcaster has to spend a fair amount of money to bring services to all the TV sets. Because it is very fragmented, it is very difficult for them to reach a decent share of the TV sets available.”

Read the full videonet article here.