Argos to launch own-brand tablet

Argos has announced the launch of its own-brand tablet, set to hit the shelves in time for Christmas.

Priced at £100, the seven inch tablet – which Argos says is aimed at the “tweenie” market of 8-13 year olds – undercuts Tesco’s Hudl by £20, which the supermarket giant launched last month.

Simon Barry, Argos technology trading manager, told the BBC: “We think this hits the sweet spot in terms of price and performance.

“Kids find it hard to share, so we’ve priced our tablet at a level that means everyone in the family can have one.”

eMarketer predicts that in 2013, 20 million people will use a tablet, with the fastest growth in the tablet audience coming from those under 12.