Artefact appoints new UK MD

Artefact has appointed Sarah De Martin as its new UK managing director.

De Martin joins from OMD where she served as managing partner EMEA. Prior to that, she held roles at at IPG Mediabrands’ Initiative and Starcom Mediavest Group.

She has worked with major clients such as Amazon, Proctor & Gamble and Unilever, and also has a background working with consulting firms, including Boston Consulting Group and PwC.

“What excites me about Artefact is that we have an entrepreneurial spirit at heart, with the agility required in order to really drive growth,” said De Martin.

“Successfully integrating consulting and digital marketing is something the industry is talking about constantly. However, Artefact is actually doing it.”

Tom Cijffers, Artefact’s UK CEO added: “Sarah has the skills and drive to help us build on our digital transformation offering and future ambitions.

“We deliberately take a very different approach to the traditional marketing groups, and she offers a unique take that our clients will find invaluable.”