New research from Informa Telecoms & Media shows that 29% of TV homes in the Asia Pacific region will receive digital signals in 2012, up from just 6% in 2006.
The 11th edition of Informa’s
Asia Pacific TV report shows that China will overtake Japan as the biggest digital market during 2007 and will account for 43.3% of the digital total in 2012.
Adam Thomas, author of the report, said: “Although reasonable growth is anticipated over the next five years, less than a third of the region’s TV homes are expected to receive digital signals by 2012.
“In the cable sector in particular we are seeing some subscriber apathy towards upgrading from analogue to digital.”
| Top 3 Markets: Digital TV households (000) |
| |
2006 |
% Of Total |
2012 |
% Of Total |
| China |
10,142 |
27.9 |
78,371 |
43.3 |
| India |
2,556 |
7 |
28,540 |
15.8 |
| Japan |
11,579 |
31.8 |
35,123 |
19.4 |
| Rest of region |
12,126 |
33.3 |
38,854 |
21.5 |
| Total |
36,403 |
100 |
180,888 |
100 |
| Source: Informa Telecoms & Media |
Asia Pacific TV forecasts that the Asia Pacific region will boast 625 million TV households by 2012, an increase of 147 million since 1995.
Thomas added: “China accounts for more than half of the region’s TV homes. While the Chinese government has recently become more cautious on some issues, such as satellite TV, its proactive approach to converting analogue signals to digital is more positive.”
ABI Research also published research on the Asia-Pacific region, which said that consumers there will increasingly opt for higher-end set-top boxes that support personal video recorder (PVR) and high-definition features, with China largely driving this trend (see Asia-Pacific Set For Growth In High-End Set Top Boxes).
A recent report from Ofcom revealed that more than one million UK households converted to digital television in the fourth quarter of 2006 (see Last Quarter Of 2006 Sees More Than One Million Get Digital TV).
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