The youth market in the Asia-Pacific region spends around 10-15% of its disposable income on mobile products, making it a significant driver for growth in the region’s mobile phone market, according to high-tech market research firm In-Stat.
In-Stat’s new
Asian Youth Mobile Trends: Devices, Data and Multimedia report reveals, that in 2004, youth spending on mobile data services reached $15.2 billion, with the forecast growth rate for revenues estimated at 15.3% annually from 2004 to 2010.
Commenting on the research, Rudy Teng, In-Stat analyst said: “Messaging services will continue to remain popular in the youth market in the near term. Revenue generated from SMS swelled 30.1% in 2004 and is likely to continue growing over the next two years.”
Other key findings from the report showed that key applications for Asia-Pacific mobile youth include messaging, ring-tones, wallpaper, logos, games, music and videos.
Messaging was revealed to account for 40.3% of Asian Mobile Youth data expenditures in 2004, with ringtones, screensavers and wallpaper accounting for another 29.7% of the youth market followed by games at 9.7% and video at 6.5%.
Subscribers of third generation 3G mobile telephone services in the Asia-Pacific region are predicted to rise by over 130 million over the next four years, according to market intelligence firm IDC (see Asia-Pacific 3G Penetration To Hit Over 140 Million By 2009).
IDC forecast 3G in this region to rise to 142.6 million subscribers in 2009, up from just 10.2 million in 2004.
Research published last year by In-Stat estimated subscribers of worldwide mobile phones would hit 2.5 billion by 2009 (see Growth Returns To Mobile Phone Market). Services such as wideband code-division access, one of the main technologies for the implementation of 3G cellular systems, are predicted to experience robust expansion by 2008.
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