Associated Newspapers Strengthens Online
Associated Newspapers has made three online acquisitions as part of its continuing strategy of making investments to increase its exposure to key areas of the online advertising market.
AN Digital, the new-media division of DMGT, will oversee the three newly acquired website companies. According to DMGT, the AN Digital network reaches an estimated 25% of all UK internet users.
The combined headline valuation for the acquisitions was £17 million, with initial payments made of £12.3 million. The three businesses’ combined turnover in their latest financial year was approximately £4.5m.
The websites are Auto Exposure, which provides car dealers with services to publish and advertise their vehicle inventory online; Interbase Limited which operates productionbase.co.uk, a subscription based recruitment website for freelancers in the TV broadcasting and film production; and The Appointment Limited, the company that runs the retail recruitment sites inretail.co.uk and retailcareers.co.uk as well as the retail magazine The Appointment.
Associated Newspapers: www.associatednewspapers.com