Astra Panel Viewing Summary W/E 2/12/90

Viewing to the Astra panel for the week ending 2/12/90 shows little variation on the previous week, with the most significant change being the increase in hours of viewing to Channel 4, up 20% from 1:15 to 1:30. Total hours to all Sky channels was down 5.7%, whilst the terrestrial channels rose 2.9%. ITV increased its hours by 8%, whilst both BBC1 and BBC2 saw a fall in hours of viewing. Total viewing to the terrestrial commercial channels on the Astra panel was 15% down on that recorded for ITV/ C4 on the regular BARB panel. All viewing on the Astra panel was 23.9% ahead of that on the BARB panel.