Adele is UK Managing Director at Future Thinking. She has been in research, strategy and marketing planning roles for 20 years, having worked in media agency, research agency and client side roles during that time. Before joining Future Thinking, Adele was EMEA MD for Lieberman Research Worldwide, and spent 5 years prior to that at as UK Commercial Director at YouGov. Adele’s career has spanned qualitative and quantitative work for a range of clients across many sectors. She has particular expertise in brand, concept and comms work, thought leadership, segmentations and U&As. Adele holds an MA in Social and Political Science from The University of Cambridge.