Alex Hunter, finance director, IPA, asks: how can we convince our clients of the true value of our new type of services?

Alex Hunter, finance director, IPA, says restricted but more effective activity cannot be rewarded simply by curtailed fees…

Alex Hunter, the IPA’s finance director, on the rewards and risks of social media advertising…

Alex Hunter, the IPA’s finance director, explains why media professionals shouldn’t be too quick to bin survey requests – “not only is it of statistical importance to the person sending it to you, but its result could be of real commercial benefit” ….