Alicia Navarro explains why a growing trend in the online publishing world could completely revitalise revenues.

It’s time to hand power back to the publishers so that they stand a chance against the powerful platform players, writes Alicia Navarro, CEO of Skimlinks.

Alicia Navarro, CEO and co-founder of Skimlinks, has digested dmexco 2015 – and found it to be a surprisingly teetotal occasion.

Reporting from Cannes Lions, Alicia Navarro, CEO and co-founder of Skimlinks, looks at the transformational effect technology is having on the advertising industry.