Just like the Labour Party, advertising has also become less effective over time, writes Andrew Tenzer. Time for a rethink?
Andrew Tenzer
Andrew joined Trinity Mirror in January 2017. He is responsible for designing and executing insight across the Trinity Mirror portfolio. Andrew has over 10 years experience in media research. Before Trinity Mirror, he spent five years at Channel 4 and more recently, spent two years as Head of Insight at the international arm of BBC News.
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We need to think less about what’s relevant to our industry and more about what’s relevant to the people we’re trying to reach, writes Trinity Mirror’s Andrew Tenzer.
Trinity Mirrors’ Andrew Tenzer looks at what’s driving the growing crisis in trust between advertisers and consumers – and the steps that need to be taken to try and regain it.