Over the next five years broadcasters will lose share of ad-supported video-on-demand (AVOD) revenue as the global digital players continue to make gains, according to Ovum.

The number of online video subscriptions in the US will near the 300 million mark by the end of 2023 thanks to the entrance of major new players Disney, WarnerMedia and Apple.

The BBC has confirmed plans to scrap free TV licences for people aged over 75, claiming that shouldering the costs of the scheme would have resulted in “unprecedented closures of services”.

23% of Netflix subscribers said they would upgrade to an ad-free premium model, should Netflix begin to show ads.

TalkTalk is set to offer Amazon Prime via the TalkTalk TV set-top box, with the news coming a day after Virgin Media announced a similar deal.

The partnership covers both targeted linear and video on demand TV advertising and details of the roll-out were revealed at the Connected TV World Summit in London.