With conversations about the menopause rising up the agenda, we need to work harder to recognise the value that midlife women bring to businesses.

If we don’t reveal and accept contradictions in data, are we truly demonstrating an understanding of real life?

There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.

As The Attention Council hosts its launch event, Magnetic’s Anna Sampson looks at the growing movement to change advertising for the better.