Antony Miller, head of media development at Royal Mail, on how neuroscience can uncover hidden insights into the way the brain processes brand messages.

Antony Miller, head of media development at Royal Mail, explains why integrated campaigns are the best way forward …

Antony Miller, head of media development at Royal Mail, explains why brands should not be dazzled by digital to the detriment of traditional media channels.It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels… Continue reading Dazzled By Digital