The adtech industry faces a critical talent shortage, particularly among women. Prioritising sustainability not only addresses this gap but also attracts a more diverse and purpose-driven workforce.

Sustainability often faces a significant hurdle: it’s seen as a cost rather than a strategic investment.

Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns. 

Ahead of Cop28, are we using the right KPIs to reduce our digital advertising emissions, asks Impact+’s co-founder.