Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.
Belinda Beeftink
Belinda Beeftink is the Research Director of the IPA - the charted institute for UK communications agencies. In this role she is responsible for representing agency interests on all the UK industry media research contracts. (i.e. ABC, BARB, JICMAIL, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR, Route and UKOM) at both board and technical levels. Belinda is also responsible for the IPA TouchPoints Survey which provides a time-based view of how media usage fits into consumers’ daily lives and the first, industry-available, cross media channel planner. Belinda is a frequent speaker at conferences and seminars around the world. She is a past chairman of the UK Media Research Group.
LATEST ARTICLES
Amid huge changes in audience behaviours and technical developments in the past decade, the best media research continues to answer real business challenges.
The IPA’s research director Belinda Beeftink looks at the impact lockdown has had on the lives, daily habits and media consumption of young people.
The IPA’s research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.
TouchPoints exclusive: The How, Why and When of media consumption is reaching a new tipping point, writes the IPA’s research director Belinda Beeftink.
As Mediatel prepares to host The Year Ahead 2017 this week, the IPA’s Belinda Beeftink looks at how media consumption has changed over the last decade – and predicts what the next year will have in store
Belinda Beeftink, IPA associate director, on changes to consumer behaviour in light of the recession – as revealed by TouchPoints data…
In response to Brian Jacob’s article – Cross media measurement has been an issue for as long as I can remember – Belinda Beeftink, associate director, media research at the IPA, says the TouchPoints survey goes a long way to understanding what the consumer is doing across all media…