Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars’ head of analytics.

This downturn is different. ‘Economic re-organisation’ is a more helpful description for those looking to tailor their strategies, writes the7stars’ head of analytics.

In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.

TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.