Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time. 

Perhaps the beleaguered BBC can take a look at The National Lottery’s model and secure funding that can protect its independence from government.  

The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.

A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.

The amount of activity in the measurement space confirms that this is what advertisers are most interested in.

We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way. 

The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry’s themes and concerns.  

The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.

The industry is very good at beating itself up over online harms, especially after Lord Grade’s speech at LEAD, but there are many obstacles to real change.