Brands that go more ‘Brat’ by overservicing a core audience may just find the affinity that cuts through a fragmented media world.
Chris Herbert-Lo
LATEST ARTICLES
Principal media benefits media agencies’ bottom lines at the cost of operating impartially.
It’s a media planner’s job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.
Showing 1-3 of 3
