Super Bowl ad spots are one of vanishingly few moments when an advertiser can still reach everyone, everywhere, all at once. The messaging was from a different era too, writes Chris Herbert-Lo.

Brands that go more ‘Brat’ by overservicing a core audience may just find the affinity that cuts through a fragmented media world.

Principal media benefits media agencies’ bottom lines at the cost of operating impartially.

It’s a media planner’s job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.