YouGov has named BBC iPlayer as the top-rated brand in its 2012 BrandIndex Buzz rankings, the video-on-demand service surpassing Amazon and Marks & Spencer for the first time in the rankings.
ARCHIVE ▸ Chris King
LG has partnered with multi screen brand advertising platform smartclip with the aim of creating new revenue streams from advertising on the company’s Smart TV platform.
The latest IPA Bellwether survey has revealed that marketing budgets were revised down for the first time in a year in Q2, reflecting pressure to cut costs.
Following recent poor financial figures and widespread media speculation concerning the future of Research In Motion (RIM), the company’s CEO admitted the extent of RIM’s suffering to shareholders.
We dialled in on the Aegis and Dentsu joint conference call this morning to bring Newsline readers the key responses to anlayst and press questioning…
Almost half of those aged between 16 and 24-years-old find out breaking news from social networks, primarily Facebook and Twitter, rather than traditional sources such as search engines.
A report from Transparency Market Research has predicted that the global market for mobile content will rise to a total value of $18.6 billion by 2017.
Japanese advertising agency Dentsu has made an offer to purchase the Aegis media group believed to be worth £3.16 billion. The offer from Dentsu of 240 pence per share is a 48% premium on Aegis’ closing share price yesterday.
Netflix recently announced that it had reached and in fact gone beyond one billion hours of streamed content. This raised a host of different views from media commentators, with a strand of thought emerging that digital could capitalise on the four to five slot of the five hours individuals spend on average watching TV.
Nick Grimshaw has been unveiled as the new host of BBC Radio 1’s breakfast show following the announcement that Chris Moyles will be departing at the end of September.