The UK Government’s Online Advertising Programme is taking a targeted approach to tackling key areas of risk and has formalised industry collaboration via a new task force, signalling a positive step for the industry, writes the IAB UK’s head of policy and regulatory affairs.

Of all the Government consultations that I have worked on in seven years at the IAB, this one is the most far-reaching.

Following the ICO’s report into real-time bidding, the IAB’s Christie Dennehy-Neil explains what the sector must do next.