While big brands might want to behave like small insurgents, those newcomers would die for their balance sheets.

In the third of our series looking at the future of Britain, OMD’s insights director Chris Worrell explores how the recession has changed the way people research and buy products. Get ready to sell to a much savvier consumer.

In the second of our series looking at the future of Britain, OMD UK’s insights director Chris Worrell explains how, in ‘Creative Britain’, brands need to think quickly and nimbly – because if they don’t, a tech empowered, entrepreneurial minded public will build a product that meets their needs themselves.

OMD’s The Future of Britain project is trying to understand how the recession has impacted people’s lives – and the implications for brands in such a diverse, fragmented and chaotic society. In the first of our exclusive new series, OMD’s insights director Chris Worrell explains how the British household is changing – – from old people that just won’t stop having fun, to children that just can’t quite fly the nest…

The Future of Britain project is a fascinating, year-long study soon to be launched by OMD. Here, Chris Worrell, OMD’s Insights Director, explains why, in this age of incredible change and contradiction, the research is going to mean big things for businesses, brands and consumers.

Chris Worrell, European research director at Specific Media, looks back at MediaTel’s Future of Media Research event and explains why lots of data creates lots of questions…

Chris Worrell: Can advertisers use digital to tell engaging brand stories?

Chris Worrell, European research manager at Specific Media, fears that the relentless obsession with numbers has drowned out creative inspiration in the digital world. Has chasing the click allowed us to lose sight of the very purpose of advertising?

Chris Worrell, european research manager at digital media company Specific Media, argues that as our view of how the web can be utilised for marketing changes, so must our ways of measuring campaign success…

Chris Worrell, European research manager, Specific Media, says online video is not simply TV smaller. It brings with it its own unique characteristics, the viewing experience is different to that of traditional TV and the reasons behind viewing are also distinct from its older, more established sibling…