How should brands best approach social content, and what are the rules to follow and the traps to avoid? The CMA’s Clare Hill investigates.

Branded content is at the forefront of the competitive magazine market, says the CMA’s Clare Hill – but how did this happen, and where does it go next?

The content marketing industry is rapidly evolving with the onset of digital says Clare Hill, managing director of the CMA. From near field communications and ‘slowmercials’, to augmented reality and QR codes, technology is driving unique consumer engagements. So which brands have them working best?