Following the news that the BBC and ITV are launching a new subscription-VOD service in the US, Carat’s Dan Calladine looks at what it will need to do to compete with the SVOD giants.
Dan Calladine
Dan Calladine is the Head of Media Futures at Carat Global Management. He has worked within the media industry for over twelve years, tracking online and offline media trends and effectiveness. He has been interviewed in the news media including on BBC Radio 4, the Financial Times, Digiday, Retail Week, Campaign and the Guardian.
He has presented at many conferences including DMEXCO in Germany, IAB Interact in Spain, Login in Lithuania, and for The World Media Group in the UK.